Glo is an Australian beauty and skincare delivery service for those seeking out accessible luxury and convenience of their favourite products. Inspired by warm gradients and natural beauty, the visual identity was developed to empower the glow and radiance of feeling good in your own skin. Through the use of prominent negative space, the brand reflects a minimalism in reference of the luxury and fashion industries. The typeface is expressive and playful, influenced by the curves of a body and incorporates eyelashes to give a nod to cosmetics.