JOLT is an EV charging company offering drivers with 7 kWh or approximately 15 minutes of free charging per day. With the use of omnichannel out-of-home and in-app advertising, brands can seamlessly connect with new audiences through this carbon negative medium.
A considerable part of the brand identity was creating an icon symbol that could be used across different touch points. After developing the tag line 'Move Freely, we explored numerous solutions to convey the freedom to move in any direction.
The primary brand typeface is Inter, and we wanted a geometric sans-serif typeface that worked across the google ecosystem for use seamlessly in presentations, pitches and info sheets.