Tipple is an Australian on-demand alcohol delivery service, providing customers with fast and reliable service. After testing the concept for a year, I helped rebrand the company in 2017 to evoke it's unique culture, expertise and position it as the leader in it's industry. After a year of the rebrand, the brand grew exponentially and led to an acquisition by 7-Eleven.My role involved everything from art direction, packaging, illustration, photography, app design, website, UX, marketing and social media management.